品牌通过规范的设计原则,从抽象到具象,从文本到符号、系统规范品牌的基本原则和使用方法,是人们进行识别认识的依据。
Looking down the steep rock slab, I make eye contact with my fellow mountain guide, who gives me a reassuring nod. Ten adventurers stand between us, each experiencing the exposed climb differently - some greeting the challenge with excitement and others with fright. All are making their way towards the 8,845ft-high summit.